Cheyma and Raphaël created the first vegan concept store in Paris, combining a canteen, grocery store, fashion, makeup, and bookstore. Their welcoming and inclusive approach inspired the creation of a cheerful group of characters painted on the storefront, forming the word VEGAN. They also entrusted me with the complete development of the venue’s identity: signage, pictograms, illustrations, and other visual language elements contributing to their ongoing story.

www.aujourdhui-demain.com